Good branding
helps with the
marketing of your hotel and should work with other elements of the
marketing mix.
A
good place to start is with
the name of your hotel and its location.
If your current branding does
not include your location then search becomes an uphill
struggle.
This is because so many
Internet searches are locational e.g. "hotels in your town" or "Your
town
hotels".
A good strong hotel brand name will be memorable and easy to search
for.