Hotel
Internet Marketing
provides information and advice about Business to Business
(B2B)
marketing hotels for the business and corporate markets.
Conferences,
Meetings and Exhibitions
Key business streams
include
conferences, meetings and exhibitions. A conference or exhibition could
be a full blown affair with hundreds of banner stands
or a small seminar with a dozen or so delegates. A priority business
stream should be the smaller, higher value conference where private
meeting and private dining facilities add real value.
Whether
you are a small independent hotel offering bed a breakfast or a
major chain of international hotels you will need an effective online,
as well as offline, presence to promote these activities. This presence
includes strong branding, promotional
merchandise a PR programme and search
engine marketing. The ideal solution would be to secure all of your
corporate website
traffic via
the free listings in the major search engines such as Google, Bing and
Yahoo. Such an approach requires a sophisticated programme of SEO or
search
engine optimisation. You will find, however, that other online
marketing activities such as
pay
per
click (PPC) advertising also play a crucial role in a successful hotel
marketing plan.