Hotel Business and Corporate


Hotel Internet Marketing provides information and advice about Business to Business (B2B) marketing hotels for the business and corporate markets.

Conferences, Meetings and Exhibitions

Key business streams include conferences, meetings and exhibitions. A conference or exhibition could be a full blown affair with hundreds of banner stands or a small seminar with a dozen or so delegates. A priority business stream should be the smaller, higher value conference where private meeting and private dining facilities add real value.

Whether you are a small independent hotel offering bed a breakfast or a major chain of international hotels you will need an effective online, as well as offline, presence to promote these activities. This presence includes strong branding, promotional merchandise a PR programme and search engine marketing. The ideal solution would be to secure all of your corporate website traffic via the free listings in the major search engines such as Google, Bing and Yahoo. Such an approach requires a sophisticated programme of SEO or search engine optimisation. You will find, however, that other online marketing activities such as pay per click (PPC) advertising also play a crucial role in a successful hotel marketing plan.

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