Hotel Business and Corporate
Hotel Internet Marketing provides information and advice about Business to Business (B2B) marketing for hotels that supply the business and corporate markets.
Conferences, Meetings and Exhibitions
Major hotel
conferences and exhibitions require detailed planning and
extensive resources. This may extend to outsourcing specialist areas
such as two
way radio hire and security operations. Conference and
exhibitions are labour intensive but the revenues and rewards from
ancillery activities can be huge.
Whether you are a small independent hotel offering bed a breakfast or a
major chain of international hotels you will need an effective online,
as well as offline, presence to promote conference, meeting and
exhibitions activities. This presence includes strong branding,
promotional merchandise such as conference folders
a
PR programme and search engine marketing.
The ideal solution would be to secure all of your corporate website traffic via the free listings in the major search engines such as Google, Bing and Yahoo. Such an approach requires a sophisticated programme of SEO or search engine optimisation. You will find, however, that other online marketing activities such as pay per click (PPC) advertising also play a crucial role in a successful conference, meetings and exhibitions hotel marketing plan.
Key business streams include conferences, meetings and exhibitions. A conference or exhibition could be a full blown affair with hundreds of banner stands or a small seminar with a dozen or so delegates. A priority business stream should be the smaller, higher value conference where private meeting and private dining facilities add real value.
Businesses are often looking for cost effective ways to purchase
items and other business peripherals such as these, and as a result
some companies obtain procurement training and consultants to assist with this.
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