Exhibitions
Exhibitions at hotels are an excellent way of allowing local, national and international businesses to promote themselves to potential clients, whilst promoting the hotel as a venue as well.
Many exhibitions are organised by the hotels themselves, with the hotel using its own event to promote various services such as weddings, conference services and other hotel facilities.
With many hotels having space for conferences and exhibitions in their meeting rooms, they are relatively cost effective and simple to set up and depending on the size of the room there is normally space for networking and seminars or shows whilst people attend.
From an exhibitors point of view, using a hotel as a venue is a simple option and provides enough space for small and large businesses alike to take part.
Exhibition venues often provide some equipment themselves for the exhibitors, but many bring their own stand materials such as banner stands, posters and tables along with brochures and their own promotional materials.
Hoteliers have the added benefit of gaining room nights from visitors and exhibitors as well as additional purchases from these groups in their catering operations.
Hotels don't have to hold an exhibition themselves to benefit from the potential purchases of attendees. Many well placed hotels promote their rooms and catering functions through local exhibition brochures in order to increase occupancy levels during the event.