International Marketing
Most of what we have written is about domestic marketing. There is also a growing role for hotel marketing at the international level. This is particularly the case with online bookings and enquiries.
With the growth of air travel hotel visitors come from a wider range of locations. At the same time restrictions to travel still remain in place for items such as visas, insurance and healthcare. Your hotel website is visible from almost anywhere on the planet. So your Internet presence is crucial.
We have assumed that most of the readers of this website are based in UK. Although we have worked with hotel clients in France and Italy as well as a company specialising in holidays to Croatia. International guests will typically stay for longer. Many of the guests may well be business travellers.
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