Hotel Leisure and Fitness Marketing
Hotels with leisure facilities such as gyms or pools are popular with hotel guests. When choosing where to stay on business or leisure, a choice of up to date hotel leisure facilities is a key factor. A gym or pool can give your hotel a key marketing advantage.
Many hotels have leisure facilities including gym or fitness room, beauty treatments, hair dresser, spa, swimming pool, sauna, steam room and Jacuzzi. Hotel guests are offered the service to pre-book sessions with a personal trainer, a massage and treatments with beauty therapists. Many Country Houses and up market hotels also cater for outdoor leisure such as golf, tennis and a possibility to organise corporate events in the hotel grounds. Offering these facilities in relaxed and informal surroundings at your hotel provides the perfect place for your guests to unwind and recharge after a day of travelling, working or exploring. Air conditioned hotel facilities with clean and fresh changing facilities as well as free parking and flexible opening hours are appreciated by guests and members alike.
Most hotels with Health and Fitness Clubs also have the benefit of being able to offer other facilities generating additional revenue from each visit. The club reception can sell items that guests may have not thought of bringing such as swimming costumers, pool towels, drinks and beauty products. They can also book clients a health or fitness consultations with a personal trainer or a massage, weight loss consultation, physiotherapy, nutritionists etc. with the appropriate therapist.
Choice of restaurants, cafes and shops - such a golf pro shop offering technical sportswear and other appropriate products - are essentials if you are targeting weekend guests with high average spend coming for pampering and relaxation in luxury surroundings.
For hotel marketing purposes these facilities increase customer satisfaction and your long term relationships with the guests and members. For hotels looking for non-residential members, marketing these facilities independently and not just as part of the hotel facilities is very important. Local marketing on and off the internet with regular promotions will generate interest. Hotel gyms have a very different atmosphere to regular gyms and hotels need to target members looking for that difference.
Marketing for these demanding customers needs to be targeted and sophisticated. Traditional advertising is increasingly expensive and the results un-measurable and ineffective. Most hotels are aware that a comprehensive presence on the internet with imaes and a booking facility is a must, and once you have that, an understanding about how people search and select their venues - both for business and leisure time - is critical for finding your target group and generating bookings and enquiries cost effectively.
To find out how Hotel Internet Marketing can help you with your online marketing and strategy, please contact us below.
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