Hotel Public Relations | Hotel PR
Hotel Public Relations is a key tool for generating relevant publicity about your hotel. PR is more than just generating a scrapbook full of press cuttings. A good public relations campaign should drive web traffic that is directly measurable. The press, both national and local, features hotel articles on a regular basis. A reference with your website address in the onlien versions of Telegraph.co.uk or Guardian.co.uk will potentially deliver thousands of visitors.
A contemporary hotel PR campaign should include a core Internet
component
that generates traffic from other websites and from e-mail as well as
from search engines.
A critical online PR discipline is social media. This typically includes publicity from Facebook, Twitter and LinkedIn. The latter will especially relevant for business customers.
However hotel PR and social media also extends to specialist hotel
review websites such as Trip Advisor as well well as the review
sections of Booking.com, Laterooms and hotels.com.
If you own or manage a hotel do you want more control of your online promotion and presence?
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