Successful Search Engine
Optimisation is
about getting found in the natural search listings of the major search
engines for relevant search terms. For hotel SEO this principally means
locational terms such as your local town combined with the
accommodation category of
hotel or the activity you intend to promote.
Examples of relevant accommodation search terms include "Your town
hotels", "Hotels in your town" and
"B&B in your town".
Activity examples include "wedding venue in your town" or "conferences
and meetings your town".
The core benefit of hotel SEO is that it drives free, or organic
traffic,
to your website that has a high propensity to convert into room
bookings, wedding venue enquiries or meeting and conference
enquiries.