Hotel web analytics tracks and
measure website visits and behaviour. Where visitors come from, how
they found you, what website pages they visited, how they stay on the
website and whether they make a booking or an enquiry
Hotel websites come in a range
of designs and levels of sophistication. However, the success of any
hotel website should be measured on how well it functions as a source
of bookings and enquiries. This can be tracked in detail by a
good web analytics package.
A successful hotel website needs a good home page, clear navigation, a
simple booking funnel and
strong landing pages for specific or priority areas of the business
such as restaurant, wedding and conference and meeting pages.
A hotel website functions as the front end of a booking system
and should funnel relevant
website visitors clearly and easily through the booking process.