Hotel Web Analytics
Hotel web analytics tracks and measure website visitors and their behaviour. Where visitors come from, how they found you, what website pages they visited, how they stay on the website and whether they make a booking or an enquiry.
Crucial pieces of information include the number of website visitors, their length of stay on the website, the number of pages they view and whether they progress towards making an enquiry or enter the booking system. This information can be used to improve your hotel SEO or pay per click campaign. In addition, observing website usage will allow you to improve the user experience. Are there blockages on the site, or are enquiry forms being filled in? If website visitors progress to the booking system but drop out is it a function of pricing or information?
Web analytics should help you improve both the volume and quality of website traffic, improving booking and enquiry conversion.
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