Your hotel's website is often
the first opportunity you have to make an impression about your hotel
and the facilities it offers.
Your website exists to promote your hotel and to generate enquiries and
bookings.
Hotel websites come in a range
of designs and levels of sophistication. However, the success of any
hotel website should be measured on how well it functions as a source
of bookings and enquiries.
A successful hotel website needs a good home page, clear navigation, a
simple booking funnel and
strong landing pages for specific or priority areas of the business
such as restaurant, wedding and conference and meeting pages. Ideally it should do a better
job of promoting your hotel and securing bookings than an online travel
agency.
A hotel website functions as the front end of a booking system
and should funnel relevant
website visitors clearly and easily through the booking process.